I met this guy who was creating software where you could watch Mad Men and you could chat with your friend while you're watching it, and things would pop up, and facts would pop up, and I said, "You're a human battery. Turn the fucking thing off! You're not allowed to watch the show anymore. You're missing the idea of sitting in a dark place and having an experience."He is Tyler Cowen's nemesis - Tyler walks out of almost every movie and leaves most books unfinished. A small part of me wants to be more like that, but in the end I can't really bring myself to disagree with Matthew Weiner.
And by the way, here's an (unrelated) excellent interview at Vulture (it starts getting interesting 4-5 paragraphs in).