Shock tactics

This year, one television ad portrays a man dressed as Moses coming to tell God about the [*]. With storm clouds rolling in, an off-screen God pronounces the initiative “a catastrophe.” If that’s not quite graphic enough for you, another ad shows a roll of toilet paper morphing into a cheese grater, in an attempt to describe how [*] will feel.

From The New York Times. Can you guess what the * could possibly be?

by datacharmer | Friday, July 20, 2007
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