Bluematter.

The iPhone is out today! Here's the unofficial ad (video). Apparently, the odds that someone is trampled while trying to get one stand at 20/1, while you can also bet that it will spontaneously combust at 150/1 (bargain!). Microsoft's Steve Ballmer's reaction is well worth watching (video). And before you rush to the shops to buy one, read this Wired article on how the iphone introduces kids to black magic.